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LINE 貼圖的魅力已經無法招架，2011 年 LINE 在台灣花大錢打廣告的時候，不少人還冷眼看著這免費服務砸了這麼多錢，是要如何獲利？
隨後一連串的 LINE 娃娃免費送的活動，更是幫 LINE 打下了基礎，可愛的玩偶和貼圖成功征服了大部分女生的心，成功吸引了大量女性使用者，也開始讓這些女生成為 LINE 的死忠粉絲。
當然別忘了 LINE 是通訊服務，為了把妹，男生當然也不能不跟風使用 LINE 來擄獲少女心。利用可愛的貼圖、娃娃、便利商店點數換來的 LINE 周邊，每一個都是增加好感度的重要道具。
好友在用，家人在用，這種病毒式的傳播方式很快也讓 LINE 變成全民服務，就好像手機號碼一樣幾乎每人都有。這年頭有 LINE 的人反而還比有 MSN 的人還要多，捷運公車上手機滑的至少有一半都是 LINE。
LINE 貼圖有多大的魅力，由年初的 LINE ID 詐騙就可以感受的出來。雖然很明顯可以看的出免費送貼圖是一個騙局，光是一次的事件就有 20 萬人以上的人受騙留下自己的 LINE ID，就算到現在還是有新的粉絲團用同樣的方法，也有不少人持續受騙。
LINE 官方也依然很聰明，知道要持續利用免費來吸引更多的使用者，也利用免費送咖啡、免費貼圖、娃娃、遊戲來吸引更多用戶。不止是媒體報導做免費宣傳，一般使用者也會利用自己的社群力來幫忙行銷。看起來好像是 LINE 花了不少錢，但做為行銷費其實非常便宜，媒體也賺到了不少點擊率或是吸睛的新聞能量，使用者更是撿了不少免費的便宜，簡直就是一個完美的三贏。
一開始擔心 LINE 不能賺錢的人是多心了，LINE 貼圖一組要收費 60 元，看起來很貴，但身邊有購買過貼圖人的多的是。貼圖也沒完沒了的推出新圖，對於女生要忍住不淪陷實在是有點難度。
廠商當然也不能放過這麼大平台的行銷力，但想在 LINE 放上自家的官方帳號，不過光是開通費就要 20 萬，先不管成效如何，光是看著官方帳號一個個開就知道 20 萬並不是這麼貴，也很好想像 LINE 後續的收入會有多可觀，不過其實 LINE 光是靠著貼圖，一年就能有 1 億 2 千萬美金的營收，也摔破了不少自以為專家的眼鏡。
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那是在 2011 年的夏天，LINE 帶著可愛貼圖登上 iOS 和 Android，不到三年的時間，全球已經超過 2 億使用者，台灣更是超過 1 千 5 百萬。現在有著智慧型手機的台灣人，要找到沒安裝 LINE 的還不是一件容易的事。
