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▲ Intel 上個月新發布的行動平台品牌策略,除了為 Atom 換上新品牌名稱,也明確劃分各產品線應用區隔。
讓我們來溫習一下 Intel 行動平台全新品牌策略,主打智慧型行動裝置市場的 Atom 系列一分為三,將專注進攻手機與平板應用。其定位區隔大致上是 Atom x3 鎖定低階,Atom x5 則為中階裝置應用,而 Atom x7 主攻高階市場。除了用於裝配 Android 系統外,未來同樣能看到搭配 Windows 的新款 Atom 平板,一如當前 Atom Z3000 系列那樣跨界應用。
至於高階效能型平板,特別是指搭配 Windows 的組合,還有包括可變型平板筆電等產品在內,則是由 Core M 系列負責。以其標準 x86 平台架構的設計彈性,較為接近常規電腦的效能體驗,加上低消耗功率、電池續航力長等特性,能讓產品的機構設計更為接近正規平板電腦那般輕薄。如 Asus 新推出的 Transformer Book T300 Chi 便是採用這系列處理器,反觀 T200、T100 這前兩代機型,當時是採用 Atom Z3000 系列。
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