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在 Hill & Buss的研究中[3],他們探討社會線索在處理伴侶選擇的過程中,作為重要資訊的效應。由於在很多時候,男性的社會地位和資源擁有並不能直接從外表上來準確判斷,增加了女生在擇偶上的困難度。而男生們也必須要評定獲得該女生成為自己伴侶的成功機率。於是他人所作的擇偶決定,或許可以作為自己的參考。
Hill & Buss讓異性戀性取向的478位女生及369位男生,就照片中的異性目標人物進行問卷的吸引力評斷。在被試間設計中,第一組的照片顯示,目標人物獨自一人坐在大學的庭院內。第二組的照片中,目標人物與其他四位異性同伴們坐在一起。第三組的照片中,目標人物與其他同性同伴坐在一起。目標人物和周邊同伴們都是屬於大學生年齡層。
Hill & Buss 為了避免contrast effect(曝露在極端的刺激物下,會改變對平均刺激物的觀感;譬如說,看過雜誌內的美女模特兒之後,發現身旁的女友好像並不是那麼的漂亮)的可能性[4],收集了研究助理們對照片中周邊同伴的吸引力評量,作為過後數據分析的控制。
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