MSI looking to ship 7 million motherboards in 2014
Monica Chen, Taipei; Joseph Tsai, DIGITIMES [Friday 6 June 2014]
Micro-Star International (MSI) is looking to ship seven million brand motherboards in 2014, up from six million in 2013, as demand for the company's gaming motherboards has started picking up after the company expanded its gaming brand Dragon Army to also cover motherboard and graphics card product lines, according to company executive vice president of the motherboard/graphics card business Charles Jiang.
The Dragon Army brand was originally used for MSI's gaming notebooks and has successfully turned the company to profitable, Jiang noted.
MSI shipped about 1.7-1.8 million brand motherboards in the first quarter and the volume is expected to drop to around 1.5-1.7 million units in the second due to seasonality, Jiang added.
As for its motherboard OEM business, MSI delivered about 11 million units in 2013 and is aiming to stay at a similar level for 2014, Jiang pointed out. MSI's major clients for the motherboard OEM business are Lenovo, Hewlett-Packard (HP) and Dell, according to market watchers.
MSI shipped about three million graphics cards in 2013 and is aiming to stay flat in 2014.
As for its server, industrial PC (IPC) and car electronics products lines, Jiang said that these businesses have been profitable since the second half of 2013.
Charles Jiang, MSI executive vice president of motherboard and graphics card business
Photo: Monica Chen, Digitimes, June 2014
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