Sony shifts LCD TV ODM orders back to Taiwan makers
Max Wang, Taipei; Alex Wolfgram, DIGITIMES [Friday 23 May 2014]
Amid limited profits from the LCD TV business in 2013, Sony transferred LCD TV ODM orders back to in-house production, causing LCD TV makers to see major order declines, with Foxconn Electronics seeing drops from four million units to less than 50,000. However, going into fiscal-year 2014, Foxconn expects that number to increase to 100,000 units as Sony aims to tackle the market with new units.
Sony has restructured its ODM strategies in recent years, which has affected LCD TV makers' orders with the company. Aside from Foxconn, TPV also saw its orders from Sony decline, dropping to within 300,000 units during 2013.
However, Sony is reportedly continuing to restructure its ODM orders in 2014 and is now pushing more orders to Taiwan-basd LCD TV makers, with Foxconn expected to rebound in addition to TPV, which expects to ship 700,000-800,000 LCD TVs to Sony in 2014.
The ODM orders will largely be driven by demand for Bravia TVs, with Sony aiming to ship a total of 14 million LCD TVs in 2014.
Sony shifts some LCD TV ODM orders back to Taiwan makers
Photo: Michael Lee, Digitimes, May 2014
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